Showing posts with label nokia. Show all posts
Showing posts with label nokia. Show all posts

Friday, July 18, 2008

Nokia establishes Symbian Foundation …WHY? … Future consequences?

The recent “Open at own risk” promo disaster (yes it was a disaster) of Nokia has left quite a few Nokia fans including me annoyed. However that certainly doesn’t mean that Nokia has turned evil.

Around four weeks ago, on June 24th, 2008, Nokia purchased the whole of Symbian (for EUR 264 million) (previously it owned 48% of Symbian). And the reason why I said Nokia isn’t evil is the fact that despite the purchase, Nokia has decided to gradually open-source the entire Symbian platform code including even its own S-60 variant, over the next couple of years, under Eclipse Public License (EPL).

Nokia went further and established the non-profit Symbian foundation (www.symbianfoundation.org) which includes leading phone manufacturers like LG, Motorola, Samsung, Sony Ericsson; wireless carriers AT&T, NTT DoCoMo and Vodafone; plus semiconductor firms STMicroelectronics and Texas Instruments. A huge ecosystem is already committed to the foundation:


WHY …. ?

Symbian OS is presently the leading most popular Smartphone platform in the world. Symbian started in 1998 and thus it also recently celebrate 10 years of its successful journey in the market (www.symbian.com/tenyears) 60% of the Smartphones manufactured today are built on Symbian platform which is a greater percentage than any other platform by far. Symbian OS represented approximately 7% of all mobile device sales in 2007. To date, more than 200 million Symbian OS based phones have been shipped, over 235 models, from 8 vendors and on more than 250 mobile networks around the world. More than 4 million developers are engaged in producing applications for Symbian devices.

According to a source, four billion people are expected to have joined the global mobile conversation by 2010. The mobile devices are now being looked upon more and more as a multi-utility gadget which is expected to provide the added functionality of a decent camera, music player a gaming console, internet browsing and virtually replace the personal computer. These advancing features must be accommodated while simultaneously lengthening battery life from model to model. That job falls largely to the OS and Open software is the basic building block for delivering this future as it accelerates and enhances the software development process to a large extent.

Since Symbian is already the leading open platform for mobile devices the establishment of the Symbian Foundation is expected to make it the undisputed platform for mobile innovation. The Symbian Foundation will promote the Symbian OS and provide royalty-free open platform and accelerate innovation.

As the Symbian foundation says, the purpose of Symbian is to:
“Bring to life a shared vision and to create the most proven, open and complete mobile software platform - available for free.”

But there is another good reason for Nokia to make such a move … The move is also a response to Google's cheap Android (Wikipedia) platform which is already open source and threatens to potentially replace Symbian as the choice of a device-independent platform. The Open Handset Alliance (Wikipedia) is working on Android and includes Symbian producers LG, Motorola and Samsung as part of its membership.

Moreover the OS X platform which is used in the powerful and popular iPhone also pose a severe threat to Symbian. The OS X platform, unike Android, is a closed platform, and has been increaing its market share at a brisk rate.

Thus basically the Symbian foundation came together because its members felt the need to join hands in order to keep up with the ever-rising demands of the consumer and to rise above their competitors.

According to Nigel Clifford, CEO of Symbian:
“Ten years ago, Symbian was established by far sighted players to offer an advanced open operating system and software skills to the whole mobile industry…Our vision is to become the most widely used software platform on the planet and indeed today Symbian OS leads its market by any measure. Today’s announcement is a bold new step to achieve that vision by embracing a complete and proven platform, offered in an open way, designed to stimulate innovation which is at the heart of everything we do.”

FUTURE CONSEQUENCES …. ?

One can safely say that the Symbian foundation has a really bright future owing to a number of good reasons.

Firstly, because the minds of the world’s leading mobile manufacturers will unite to develop a single grand platform. This will lift the burden of developing the core OS from the individual. The move will let each phone maker shift attention to making devices unique rather than rewriting some or all of the basics. Thus the development takes lesser time and resources for each member.

Moreover each manufacturer has agreed to provide the various smart developments they have made so far to the cause:
  • Nokia has agreed to contribute their popular S60 platform to the foundation.
  • Motorola and Sony Ericsson will contribute the developments made in their special variant of Symbian, called UIQ.
  • NTT DoCoMo will also do the same with the MOAP software it uses for many of its phones.
  • Nokia intends to combine Symbian, S60, UIQ and MOAP platforms and that is an absolutely brilliant strategy as each platform contains its own pros and cons. The unison to create a single open mobile software platform will drive the development of newer and highly advanced software and incredible applications for the phones to the delight of the consumer.
  • And that’s not it. There are lots of other affiliates which further strengthen the Symbian Foundation by providing services in the areas where they specialize.
Moreover when the code will become completely open-source which is expected to be in around 2 years then the innovations will be further boosted as the code will be available to a wider community.

The carriers are also happy with the union and say that the Symbian Foundation will alleviate a great deal of market confusion and disparity. The Symbian Foundation will reduce fragmentation in the industry and holds the promise of incorporating leading technology and the most mature software into a unified platform for the entire industry.

On the whole… the foundation is a gleaming prospect as ultimately the value of a phone depends not on the hardware but on the underlying software. Nokia bought Symbian with the stated long-term intention of giving the OS away as proper open source and to me it appears to be a wise decision on the part of Nokia as it protects the Symbian OS from upcoming rivals.
The move is also hugely beneficial for us the users as it would be great for us to get more and more innovative Smartphones with lots of wonderful features. This can certainly be a reality if the super powers of mobile software development industry honestly join hands and work in collaboration.

Already, there is lots of great news about the upcoming Nokia touch-phone tagged Nokia-tube which is expected to release until next year. Having seen some of the video releases that Nokia has provided for the S60 platform and if the leaks about the configuration of the Tube are to be believed, then I must say that even much hyped iPhone will soon be given a run for its money.

I really do hope that the Symbian Foundation provides a wonderful environment to its members and marshals a new era in the mobile software industry.

Cheers!!

Press release
whitepaper

Monday, July 7, 2008

Part-2 : " Open at Own RISK ! " gets crazier

This post is in continuation to the post made by me on July 1 {click here to see previous post} about the new Nokia promotional campaign "Open at own Risk" which nokia had been spreading through an exclusive website.

I had giving a few screen-shots of the website as it appeared at that time and it seemed to indicate that Nokia may release something nice on the coming Monday, i.e. today.

But shockingly enough, when I opened the website today to find out if there had been any launch, I was greeted by a "Notice of immediate Termination" for the website. I back-checked to see if I had made any typos in the address. No ... not the case. Better check out the site yourself here :
www.openatownrisk.com


What is more insane is that the notice says says that the owner of the website
...will stand before the trial, accused of intent to publish content driving peope insane.
Are you kidding me ??

People are still checking the site for some new developments but in vain {until now}. Maybe by the time you read this blog the site would be updated again but I would certainly try to keep a track of that.

What to say ... great creativity or foolishness on the part of Nokia ...

OK i do agree that the promotional campaign has been an interesting one and can be termed successful. Normally I do not follow these promos or write about them in my blog but this one promised something good and Nokia is quite trustworthy.

But since the release date was today and there has not yet been any change to the site, i hope that Nokia doesn't make a fool of itself. Because after so much of hype if the mobile phone manufacturing Giant fails to please us with something grand then its reputation is truly going to suffer.
Nokia, though, is still silent on what is going on.

Lets optimistically hope for the best ... !!

to be continued ...

P.S. : The original site is still available here in case you missed it : http://www.openatownrisk.com/teaser.swf

Thursday, July 3, 2008

Open at Own Risk : New Promo by Nokia

While browsing the net today, I came across this really creepy looking website: http://www.openatownrisk.com

Well you do need some brains to be able to enter the site {you need to solve the simple puzzle that appears on the opening page} and then you will be shown some strange text .

And this is what you get there …
“Hundreds of years ago, scientists, artists and members of Royal families gathered to produce a clip of grand weirdness. A clip stranger and more amazing than anything that had ever been made before.But the clip turned out to o weird! People went mad from seeing it and it was too much for the common man to handle. Thus the clip was locked away, in a mysterious box with four seals.The knowledge of how to break the seals has been passed down from one generation to another, hidden within the technological masterpieces of history.Edison’s light bulb, the Wright Brothers’ airplane and Apollo 11 all held the secret of unlocking the box. A secret that can now be found within Nokia Download service, allowing the public – you, to find the key to break the seals. And see...the weirdest clip. Ever made... ”

Well I didn’t type out all that stuff ; I simply copied the page source … smart :)

OK so what is it all about … well this is actually a promotional site of Nokia … but it doesn’t still tell you about any specific product yet …
well if you look carefully there is a timer that appears occasionally on that site … it actually would count down to zero on Monday … so you can expect a big release by Nokia this Monday ...

By the way the upcoming releases of Nokia include the Nokia N96 expected to release o the 31st of this month. Others in the upcoming release category are include N77 ,N78, 6210, 6220, 6120 and also the N81[8 GB].

However, the biggest expected release is a Nokia touch phone [codenamed TUBE] which is expected to release late this year and is expected to be tough competition for the iPhone ... well that would certainly be amazing but for the time being let see what Nokia has to give us on Monday.
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